#StopTheBeautyMadness Is A Call to Action: “Enough With the Impossible Standards!”

HyperReality

Many refuse to believe that we have an issue with body image, and many refuse to acknowledge the impact that mass media, including advertisements, television, film, music, etc., have on our perception of beauty; they claim “freewill!” and say that we have control over our own self-perceptions. To an extent, I agree, but for the most part, I disagree. Our perceptions of “self” are wrapped up in what we’ve learned throughout however long we’ve been alive, whether that’s from family members or other important people in our lives. But answer this: where do we think our parents learned about what’s acceptable? Society. Culture. Pop culture. Media. And media has also damaged how we view others.

It’s time to take that back. 

A new ad campaign has emerged and it’s provocative, controversial, and exactly the [large] dose of reality that we as a culture need so desperately. That’s where the brilliant #StopTheBeautyMadness comes…

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